drive2 Blog

we love what we do at drive2. Helping companies grow and achieve their targets and goals.

drive2 is hiring

July 11, 2016 - careers

We’re looking for you drive2 Inc. is hiring. We’re looking for a Marketing Coordinator/Manager who is looking to take on new challenges. We’re not looking for a worker bee – we’re looking for someone dynamic who gets how social media, PR and great email campaigns…

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CASE STUDY: Helping a Big Data Software Company Get Big Results

September 23, 2014 - Case Study, Journal

CHALLENGE DataKinetics develops software that improves Big Data mainframe applications for performance, capacity and scalability. Their technology enables large data centers to overcome mainframe throughout, performance and capacity challenges. DataKinetics offers superior technology helping customers to significantly reduce operational costs for Big Data operations. Under…

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Using Content to Nuture and Build Relationships

September 12, 2014 - Journal

Virtually all of drive2’s customers are complex sales that can run anywhere from 6 months to 24 months before closing a sale, so perhaps my perspective is somewhat different, however my post here speaks directly to most small companies (which make up 80% of the…

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Engineering & Marketing MMA – Customer VS Product

July 31, 2014 - Journal

How do you create and manage a balance between engineering and marketing without it turning into a Joe Rogan commentated UFC event? It starts with defined roles. Marketing’s role is to engage the prospective customer and bring them towards a product evaluation and positive purchase…

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Build Demand by Engaging your Prospects

July 31, 2014 - Journal

Everyone asks: How can we start to build more demand? Here’s the answer..Content is King If you want to drive interest in your products and services here’s the quick checklist of what you need to be doing online and offline to create qualified opportunities. Develop…

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CASE STUDY: Re-engineering a recycling & waste management products company developing new markets & customers

March 8, 2014 - Uncategorized

CHALLENGE Envyrozone is a leading recycling and waste management solutions company. Envyrozone engaged drive2 to assist in re-engineering the company’s market positioning to attract new customers through a targeted demand generation program. Envyrozone was challenged on multiple fronts with an incomplete marketing and sales infrastructure, lack…

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