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CASE STUDY: Helping a Big Data Software Company Get Big Results

September 23, 2014 - Case Study, Journal -


DataKinetics develops software that improves Big Data mainframe applications for performance, capacity and scalability. Their technology enables large data centers to overcome mainframe throughout, performance and capacity challenges.

DataKinetics offers superior technology helping customers to significantly reduce operational costs for Big Data operations. Under new executive leadership, the company wanted to
expand their market share and develop new customers. DataKinetics partnered with drive2 to build the company’s profile in key market verticals and generate new customer and partner opportunities with Fortune 500 organizations through a targeted, high value demand generation program.


drive2 used our proven strategy to rebuild DataKinetics marketing and sales infrastructure. drive2 worked with DataKinetics’ senior management t o create a value proposition that would resonate with their target market and move the company away from a stagnate brand and sales/market positioning to a Big Data solutions provider for mainframe and big data batch window capacity
issues. The new value proposition was targeted to banking, financial and big data prospects focused around a investment ROI for DataKinetics products making the company’s technology very attractive to potential customers and partners.

drive2 developed the value proposition, collateral materials and website for DataKinetics and launched a targeted demand generation program to attract new customers. With an improved go-to-market strategy DataKinetics’ marketing and sales team are equipped with the tools they require to engage new prospects.

“drive2 developed a lead generation program that puts us in front of most of the major banks and financial institutions in the US, Canada and Asia. They developed a program that enabled us to reach and engage contacts at the executive level.”

Keith Allingham
Marketing Manager


DataKinetics has repositioned itself as a leader in transaction and performance optimization technology marketplace and engaged new customers globally. DataKinetics has a comprehensive
business development supported by a modern marketing infrastructure and a proven model for success which is driving new customers and revenue for the company.

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