drive2 is lead by an exceptional management team with extensive experience in technology and professional services marketing, sales and business development.

Matt Massey, Managing Director     

Matt Massey founded drive2 in 2006 to take advantage of the paradigm shift that is changing the way companies approach marketing - from expense to investment. 

Matt believes that companies need to adopt a new approach to marketing with the expectation that the financial investment in marketing needs to deliver a quantifiable ROI.  His belief is the the foundation of drive2, based on a simple philosophy that marketing infrastructure, metrics and effective demand generation programs drive sales effectiveness and revenue goals .

Matt attributes his success in sales and marketing to his passion for the sale and drive2's "partnering" with customers to be accountable for the strategies and programs the company delivers.   Matt is a contributing author of Guerilla Marketing for Job Hunters 2.0, and actively involved in the community volunteering with a number of charitable organizations.

Janet Eastman, Director Media & PR Communications

Janet Eastman is a media & communications expert who has worked extensively on both sides of the industry during her more than 20 year career.   Janet began her career in radio as a broadcaster and quickly moved into writing and television media.  In 2001, Janet became the host and producer of the only independent Canadian Business Television program; Ottawa Citizen Business TV.   After a successful 6-year run and over 1100 shows, Janet left Ottawa Citizen Business Television and evolved her career as Manager of Communications and Investor Relations with publically-traded Orezone Gold Corporation.

Janet joined drive2 Inc, in 2009 as Director of Media and Communications where she works with drive2’s customers to develop effective communications, brand and PR strategies and tactical messaging for our customers.   Janet is a storyteller at heart who has produced local and national radio documentaries and television programs, newspaper and magazine articles.  Her experience allows her to take often complex, hard to understand technology and effectively define and translate it into relevant, make sense communications and content.