You just want to generate new sales leads why do you need marketing infrastructure?

Your Challenge

You want to increase revenue and generating more leads is important because that means more sales right?

That maybe true BUT it happens all the time, a company investing in "lead generation" and generating new leads that fall out of the funnel because there's no structure in place to manage them properly.  The end result is that if a lead isn't set to make a purchase decision in the next 90 days, they usually fall off the sales radar pretty quickly.

Your Solution

You need to put the right infrastructure in place to ensure every new lead is qualified and managed effectively to max your ROI from ALL marketing activities. 

You need to ensure you have the right structure in place:

Prospect Management - Implementing Salesforce.com to manage leads

Sales Collateral - Case Studies, White Papers, Testimonials, Press Releases

Website Lead Capture - The ability to capture leads when they are on your site

Campaign Management - Effectively manage campaign activities and know your ROI

Sales Follow-up Process - Manage prospects through a structured sales process

Your Outcomes

Working with drive2 we'll put the right marketing infrastructure in place for your company, teach marketing and sales how to use these tools effectively and guarantee you generate more leads and manage them the right way.

We don't want your programs to flop which costs you lost sales revenue and makes you question why you invest anything in marketing at all.