drive2's model for working with your company is a solid, equitable investment.  We work with our customers as partners by offering drive2's services through a performance-based marketing model - our success (revenue) is based on our programs and your marketing and sales performance.  We typically engage in customer partnerships for a minimum of 12 months and can extend beyond 24 and 36 months based on sales cycle length and projected demand generation success ratios. How does drive2's performance-based marketing model (PBM) work? There are a number of factors that go into solidfying a model that works for both your company and drive2.  Before we enter into a PBM partnership, several factors need to be evaluated: Length of the sales cycle Average gross revenue per sale Enterprise, direct, reseller, channel, agent and/or individual sales model(s) Company brand and market positioning Marketing programs and activities - current and past Corporate sales and marketing infrastructure Company maturity, management structure and experience Marketing Budget and Investment Most importantly - Do we like each other and can we build a mutually beneficial partnership?

drive2 helped us successfully design and launch our first go-to-market program for the B2C market. By using them we improved market opportunity and gained valuable metrics on how to effectively message to consumers about our product. The bottom line is it enabled us to maximize our marketing dollars and lead generation as a result. JP Burdett, Product Marketing Manager Spotwave Wireless